Simply put, backlinks are links that are directed to your website from another website. Sometimes called inbound or incoming links, they influence the importance or popularity of your website, which determines how highly it will rank in the search engines.  Backlinks are like a vote given for the webpage being linked to.  Besides improving your rankings, they help to attract quality traffic and potential customers to your site.

Backlinks have become one of the main components for successful search engine optimization (SEO).  Google, for one, gives more credit to websites with a lot of quality backlinks, considering them more relevant in comparison to other similar websites. 

So how do you check back links on your site?  There are many free online tools that allow you to check backlinks quickly and easily a

nd asses your SEO strategies. They’re all fine, but all you really have to do is conduct a quick search in your favorite search engine to find one. A quick and easy method is to type in “site:www.domain.com” in the Yahoo! search box with no quotation marks and your own website in place of “domain.”  You’ll get a full report on your backlink check, including the websites they’re coming from.

While building quality backlinks should be very high on your priority list for your SEO efforts, they are only part of the equation for a solid campaign.  We have an arsenal of ideas to help our clients successfully meet their goals and improve their bottom lines.  While SEO can be simple for some websites, others require complicated code, content, navigation and internal linking.  You also have to make sure you are always engaged in ethical SEO practices; without even realizing it many people commit Black Hat SEO, which results in penalties and even banning from Google. That’s when it’s time to call in our experts to help you navigate these daunting tasks.  Our creative and forward-thinking strategies have proven to significantly increase natural search rankings significantly. 

We’re also leaders in Pay-Per-Click management and specialize in a customer-service oriented business model.  Whether we’re helping you build and check your backlinks, strategizing a PPC program, pulling together a social networking campaign or launching a reputation management promotion on your behalf, we provide individualized account management as well as monthly tracking and reporting.