Simply put, backlinks are links that are directed to your
website from another website. Sometimes called inbound or incoming links, they
influence the importance or popularity of your website, which determines how
highly it will rank in the search engines.
Backlinks are like a vote given for the webpage being linked to.
Besides improving your rankings, they help to attract quality traffic
and potential customers to your site.
Backlinks have become one of the main components for
successful search engine optimization (SEO).
Google, for one, gives more credit to websites with a lot of quality
backlinks, considering them more relevant in comparison to other similar
So how do you check back links on your site? There are many free online tools that allow
you to check backlinks quickly and easily a
nd asses your SEO strategies. They’re
all fine, but all you really have to do is conduct a quick search in your
favorite search engine to find one. A quick and easy method is to type in
“site:www.domain.com” in the Yahoo! search box with no quotation marks and your own website in place of “domain.” You’ll get a full report on your backlink
check, including the websites they’re coming from.
While building quality backlinks should be very high on your
priority list for your SEO efforts, they are only part of the equation for a
solid campaign. We have an arsenal of
ideas to help our clients successfully meet their goals and improve their bottom
lines. While SEO can be simple for some
websites, others require complicated code, content, navigation and internal
linking. You also have to make sure you
are always engaged in ethical SEO practices; without even realizing it many
people commit Black Hat SEO, which results in penalties and even banning from
Google. That’s when it’s time to call in our experts to help you navigate these
daunting tasks. Our creative and
forward-thinking strategies have proven to significantly increase natural
search rankings significantly.
We’re also leaders in Pay-Per-Click management and
specialize in a customer-service oriented business model. Whether we’re helping you build and check
your backlinks, strategizing a PPC program, pulling together a social
networking campaign or launching a reputation management promotion on your
behalf, we provide individualized account management as well as monthly
tracking and reporting.